resort complex
river lodge
Spa
Inspiration
experiences
Target Audience
Our mission to make every moment matter for every visitor.
We believe time is precious and you have to make the most of everything in front of you. At ParkVida, we will provide memorable days where you can live your life to the fullest with the people closest to you.
ParkVida will attract
Adventure Travelers and Nature Enthusiasts
Couples, Families and Friends
Sports enthusiasts and elite athletes
It will be a place for holiday makers to come for a weekend, multiple weeks or even for multiple months.
ParkVida will be a place for 2nd and 3rd home owners, for corporate retreats or just day visitors coming from nearby beach resorts.
Approach to Sustainability
ParkVida is being developed with a culture of sustainability, inspired by nature.
Protecting and enhancing the natural assets, whilst educating the local community and guests, is critically important and will play a key role in the development of ParkVida.
The strategic pillars of ParkVida’s Sustainability Code are:
A place of outstanding natural beauty where spectacular vistas and iconic ecosystems are daily experiences
Development with environmental DNA where new construction integrates with the natural and surrounding environment
Communities of unrivalled liveability and wellbeing where people thrive through the connection to culture and nature
A new era of sustainability where a destination is powered by renewable energy, built on a circular economy, with net positive impact
ParkVida is being developed with five key principles, to ensure positive impacts on biodiversity and climate are established:
Programming & Events
Delivering unforgettable events, activations and experiences all year long.
ParkVida will develop an annual calendar of events offer the latest in action, adventure and fun, that will appeal to all target audiences.
An events strategy will be fully integrated around delivering live action, music and adventure sports activations:
a full calendar of events that are both spectator and participant driven
each month host an event or series of events, that also coincides with the elite event calendars
community, national and international events
amateur and elite athlete competitions across various disciplines within each of the sports
driving additional traffic to the destination
engage new target markets, increase primary and secondary revenue spend
working collaboratively with all stakeholders across the sports, entertainment and hospitality sectors within Dominican Republic
Marketing & Distribution Strategy
Hear it, believe it, live it.
An effective marketing and distribution plan will be developed with industry professionals for key target markets, and for all stages of the project development.
The following four points of content marketing will be imperative:
Entertain - Engage with ParkVida’s audience by entertaining them. This relies heavily on triggering an emotional response, especially for those that either haven’t heard of the brand or haven’t identified the offer or service as a solution to a problem they might have.
Inspire - Inspiring ParkVida’s audience on a similarly emotional level but addressing people further down in the purchase funnel. This could be through celebrity endorsements.
Educate - Less emotional than entertaining content, this aims at helping ParkVida’s audience solve challenges they might be struggling with by suggesting solutions that help solve them.
Convince - Convincing content aims at giving the ParkVida ‘buyer personas’ the last push they need to become customers. Demo videos, events and webinars are content types that are still in the middle of your prospect’s buyer's journey, while case studies and price guides are typically decision-level content offers
Project Roadmap
Location
The country Dominican Republic: Unspoiled beauty coupled with excellent vacation amenities.
The Dominican Republic is a special place where nature's treasures remain unspoiled and the simple joys of easy living are still finding abundance.
There is more than 800 miles (1,288 km) of coastline with some of the Caribbean’s most beautiful beaches, and the weather in the mountains is simply spectacular. International resorts, exciting festivals and events, delights of fine cuisine, unique galleries, antique shops, and artistic colonies are the simple pleasures of the island.
The Dominican Republic is a land of contrasts; in addition to mountains with elevations in the range of 9,842ft (2,890m) above sea level, the country has alpine landscapes, pure spring drinking water, flowing rivers with white-water rapids, rain forests full of wild orchids, fences of multicolor bougainvillea, and a favorable temperature to suit tourists throughout the year.
Market Analysis
A year-round destination for all nationalities.
According to the Dominican Republic Central Bank, in 2021 the industry accounted for 8.4% of the country’s economy although the Ministry of Tourism feels the sector’s true impact is closer to 30% once ancillary services are accounted.
Between 1995-2019, tourism arrivals to the Caribbean destination has continued to increase generating upwards of US$7billion a year. Post-pandemic, the Ministry of Tourism of Dominican Republic announced positive tourism arrival data signalling the recovery of the tourism industry.
In February 2022, hotel occupancy was up to 73% with 89% of guests being foreigners. By December 2022, the country is forecasted to welcome over 7 million tourists, 9% more than 2019.
The destination’s main source markets are the USA, Canada and several South American countries although France and Germany also feature amongst the top ten. Repeaters identify the weather and the hospitality of the people as the key elements bringing them back to the country.
Financial Analysis
Revenues will be generated from sales of the estates and villas along with revenues from hotel operations. A publicly traded stock symbol allows us to present our unique concept to the US and other first world countries with established brokerage systems.
The community will be developed in three phases to segment the capital necessary for a full build out.
The sale of estates and villas are intended to finance the final two phases.